When we started BySide, we explained that our work begins where most digital agencies end: while Lead Generation focuses on generating traffic and has a standard rate conversion of 2%, Lead Activation focuses on optimising the remaining 98% (yes, that is a significant number!). 

After more than 15 years of activity, we've found a way to do this in many sectors, from Telecom, to Banking and Retail, and now we can do it for your company as well. I encourage you to initiate your Lead Activation Journey and this e-book is a great first step.

Vítor Magalhães

CEO & Cofounder of BySide