We are thrilled to announce a major milestone for BySide as we join forces with CoreMedia, a global leader in Content Management (CMS) and Digital Experience Platform (DXP) solutions. This strategic acquisition reinforces CoreMedia's position as a comprehensive provider of solutions for crafting, managing, and optimizing digital experiences, as well as expanding its competencies in the areas of automation and Artificial Intelligence. In today's fiercely competitive market, delivering exceptional customer experiences is vital. Luxury brands demand exclusive concierge services, while businesses must captivate B2C customers with engaging and personalized experiences. Additionally, B2B buyers expect seamless digital sales with tailored selling...
Businesses are now facing many challenges in the wake of the cookieless era. With third-party cookies being phased out, companies are losing a valuable tool for tracking and targeting customers. This is making it more difficult to deliver personalized experiences as we did before, but it opens up a world of possibilities to build digital trust and meaningful customer relationships. In this article, we will discuss the challenges that businesses face in a cookieless world and how to build digital trust. We will also provide tips on how to collect and use zero and first-party data to create personalized experiences....
The retail sector is in the midst of a significant transformation. Consumers demand a seamless experience across channels and expect personalized interactions while requesting high-quality support. For businesses, this can be challenging to navigate as it comprises managing multiple touchpoints and delivering exceptional human support, without sacrificing efficiency. In this article, we delve into 4 key challenges confronting retailers today and provide actionable insights to help them thrive in this increasingly fast-paced and hyper-competitive environment. 1. Omnichannel: the future of retail Consumers expect a seamless shopping experience across all channels, including physical stores, e-commerce platforms, and mobile apps. However, meeting...
Global brands have long leveraged exclusivity and intimacy to create a unique connection with customers. However, in today's digital age, they are taking these concepts to new heights by offering highly personalized and exclusive experiences that deeply resonate with customers. The key to achieving this level of engagement lies in the strategic use of data and analytics, resulting in a seamless and captivating shopping journey that transcends traditional boundaries. Personalization through data and analytics Modern consumers expect more than just a one-size-fits-all approach. They want experiences tailored to them, and brands are stepping up to the challenge. By harnessing the...